Are you researching home based business opportunities right now but don’t know which one to go with and feel a little confused and overwhelmed now?Trust me I know where you are.I’ve been there before back in 2008 to be exact.That’s when I decided that I no longer wanted to be in a traditional network marketing company that relied on face to face meetings, home parties, and all that stuff.I wanted to build a business online where if I didn’t want to I don’t have to leave the house.I mean it’s called home based business for a reason right?Lol.There were so many different home based business opportunities out there.All of them promised you the world but only a few could follow through with it.And so I am writing you this article so you don’t have to be confused anymore. I’m going to guide you down the right path so you will know what to look out for.Deal?Good, let’s get started .When it comes to looking at home based business opportunities you want to make sure that they have 5 things so it can be as automated as possible.That’s what we are going to discuss right now.Home Based Business Opportunities Success Pillar #1 – High Converting Lead Capture PageThe purpose of this is to start the automated process and provide ultimate leverage. The lead capture page has some wording on it that speaks to why the person is viewing the page at that moment. Then it has a box for them to put in their email address.Your only focus is to get as much traffic or eyeballs or visitors to your lead capture page as possible. The best home based business opportunity has that readily available for you too.Let me ask a question with a very obvious answer. Would you rather send massive traffic to your lead capture page or physically meet people to do a presentation?Which will provide more leverage?Home Based Business Opportunities Success Pillar #2 – High Converting Sales VideoThe purpose of the sales video is to do a presentation for you every single time. Now this is seen after someone puts in their email address on your lead capture page. The high converting sales video does all the selling, explaining, and telling for you.It handles the objections that you would normally get and eliminates all rejection. It works for you 24/7 and never calls in sick. The really good ones do such a great job that they build a level of rapport with the prospect and gets them to buy right away.This is without you having to pick up the phone. How cool is that right?Home Based Business Opportunities Success Pillar #3 – Automatic Follow UpThere is a percentage of people that won’t buy right away. No problem. That’s why you have an automated follow up system with them to stay in contact with your prospect. This is done effortlessly and allows you to now connect with your list on a personal level.I’m not asking you to pick up the phone and call someone every few days to see if they are ready to join you in business. Forget that. Let your automatic follow up process do that for you. Some will buy in a few days, weeks, months, and or in a year.It’s totally up to them. The good part is you are not stressing about it or working harder because this too is automated.Home Based Business Opportunities Success Pillar #4 – Low Price Introductory OfferI first saw how powerful this was back in 2009. At the time I was in a high ticket direct sales company. They had a low price point barrier that allowed those that were somewhat serious to get their foot in the door. That satisfied the itch that they had.The reason this is so brilliant is because it is at a price that everyone can afford. So it really eliminates all the excuses that people have when they are looking at different home based business opportunities but say they can’t afford it.Just remember this, a low price point gets massive amounts of people in the door which is what you want.Home Based Business Opportunities Success Pillar #5 – Higher Backend ProductNow this right here my friend is the ultimate leverage part. This is what I call walk away income. As you saw in part 4 you have a low introductory offer to get them in the door. Once they are in the door you can now introduce them to other products that are of high value that they feel compelled to buy.This is to the point where they just whip out their credit card and buy everything. And listen to me my friend, this is without you having to pick up the phone. So when I say truly automated, it really is.The reason why I call this walk away income is because of the insane amount of the commissions you can earn. One sale can literally replace your monthly income (depending on how much you make). Nice huh?So you see my friend it doesn’t matter how many “home based business opportunities” you are looking at, if they don’t have all 5 pillars that I mentioned then you are going to be working way to hard and earn peanuts.Trust me. I’ve been there too and it’s not a good look.
Five Tips for Selling at Live Auctions
Ah, the old-fashioned country auction! The idea of a country auction conjures up certain images for people. The image of a fast-talking auctioneer offering up an antique table or chair is a popular example.
People who are buying household goods or collectibles are looking to get their items at the lowest price possible. However, the people who are selling their items at auction are hoping for the highest price!
Unless a person is in the business of buying and selling antiques or other items, not a lot of thought goes into how goods are prepared for sale via the auction process. However, if you are one of the growing number of people using auction venues to sell your collectibles or other inventory, there are a few things to learn first about how to sell at auction before you bring a truckload of stuff over to the next event.
Tip 1: Make sure the things you want to sell are a good “fit” for the auction house you’ll be using.
Never bring a load to an auction house without actually having been to one of the previous auctions. It’s important to get a feel for the type of goods that the house sells. For example, at one very rural country auction it was common for the owners to sell live chickens, pots and pans, car parts, and farm equipment.
After close investigation, this would not be the right venue for selling your daughter’s “Hello Kitty” collection. On the other hand, the spare John Deere parts that you bought at last week’s yard sale might be just the right thing for the buying crowd at this auction.
Tip 2: Be sure you clearly understand the terms and policies of the auction house.
Visit with the auctioneer ahead of time. Call to find out what the best days and times are to visit. One of the worst possible times to drop in for an informational visit with an auctioneer is the day of the auction. Call ahead and ask. While you’re at it, find out what are the best days and times to drop your stuff off.
Once you have a little time with the auctioneer, you’ll be able to find out what type of commission he or she takes from consigners (which is you), and what type of paperwork might be needed. Some auction houses send out Form 1099 tax forms at the end of the year. An auctioneer may need to see your identification and have you fill out a W-9. Be prepared.
Find out what happens to your items if they don’t sell. For example, some auctioneers may have a minimum starting bid. If, for some reason, one of your items does not sell, it may be grouped with another one of your pieces. Know the auctioneer’s strategy beforehand so that you aren’t surprised on pay day.
Tip 3: Make sure the auctioneer knows what you’re selling.
It might be perfectly obvious to you that the signed print you are consigning is a rare and valuable piece of art. However, the auctioneer may not know this particular artist. Make a note of anything particularly special about your items, and leave the note with the piece. Be sure to tell the auctioneer about it as well. He or she might determine that this is something to highlight on the company website or in the newspaper listing.
Tip 4: Present your items neatly.
No one likes to have to dig through a box full of grimy and greasy car parts to see what treasures might be in there. Separate the parts and lay them out on a flat, or use more than one box to de-clutter the lot.
There is no need to buy fancy display boxes. It’s easy enough to go to the local convenience store or supermarket and ask if you can have the emptied boxes or flats that they are discarding.
While it’s good to present clean items, take care not to ruin the value of anything by over cleaning. For example, if you find some old cast iron cookware, clean the obvious dirt and grime, but don’t scrub it to its original finish. For many people, this ruins the value of the item. So, clean and tidy and organized is the key here.
Tip 5: Don’t complain to the auctioneer if your stuff doesn’t sell for as much as you’d like.
The phrase to remember here is, “You win some; you lose some.” That’s just the way it is. There are some days where an auction house is loaded with people who all seem to want what you’re selling. There will be other days where the crowd is sparse, and the bidding is simply not competitive.
Remember that it’s in the auctioneer’s best interest to sell your things for the highest possible hammer price. But sometimes, it’s just not going to be a stellar sale. The auctioneer is only human, and is also disappointed if a sale doesn’t go as well as planned.
If you notice that every time you bring a bunch of goods to sell that you’re not realizing as much as you think you honestly should, try another auction venue and compare apples to apples. That is, bring the same types of items to the new auctioneer and compare the results.
Unless the auctioneer is particularly disagreeable or inconsiderate to you or buyers, there is no reason to confront him or her about a sale. If you find you just don’t care for an auctioneer’s style or methods, find another one. Believe me, there are plenty of them out there!
The primary thing to remember as you learn how to sell at auction is that the business is unpredictable at best. You will have good days, some not-so-good days, some great days. The more you sell, the more experience you will gain, and the more enjoyable the business will be.
Top Reasons To Advertise – Top 9 Reasons You Should Advertise
1. Awareness = Existence. Little to no advertising means you are generating little to no awareness about who your company is and what you offer. FACT: Buyers are always more aware of the companies with the most aggressive marketing. It doesn’t matter how great your product or service is if nobody knows about it! Basically put, if you don’t advertise, and do it frequently and effectively – you don’t exist.
2. Your image defines you.(TM) Your advertising puts you in a unique position to personally design your own corporate identity and create how the outside world views your company. Your company’s brand relies heavily on your corporate identity and advertising. If designed correctly, you can use your advertising to position your company as a leader in your industry, neutralize negative publicity and PR, and expose your competitors weaknesses while highlighting your strengths.
3. Potential customers are ready to listen. Are you talking? About half of consumers buy an item within one week of deciding to make the purchase, but the actual purchase time is typically unplanned. As an example, say you decide to buy a new refrigerator. For the next week, you are not only willing to listen to advertisements but eager to in order to see what your options are to find the best deal. They will soak in your advertising like a sponge in order to help them decide where to buy.
4. If you’re not First – You’re Last. Simmons Research concluded that consumers believe buying a familiar brand usually guarantees approval while buying unfamiliar brands is risky… Keep in mind also that a large percentage of consumers postpone buying and spend a lot of time comparing prices, quality, and service. For these consumers, you want your advertising to consistently reach them throughout their entire decision-making process. Your goal is to become the First Familiar brand that comes to mind when they are ready to buy.
5. INTENTION is nothing without ACTION. An occasional advertisement may help in terms of generating some awareness but it will do little in terms of creating sales. Potential customers may know who you are, and may intend to use your products/services one day, but that’s not going to keep you in business. Consistent advertisements designed with a call-to-action such as limited-time sales, coupons, and promotional codes that expire give consumers in the “I’ll have to do that one of these days” phase an incentive to act now.
6. Advertising creates traffic, which increases sales. Advertise to drive traffic to your store, website, or any service location. Once your prospective customer is present you can us limited-time promotions and other call-to-action advertising locally to increase impulse and point-of-sale purchases. A National Retail Federation survey found that for every 100 items consumers plan to buy, they make an additional 30 unanticipated purchases!
7. Advertising SAVES you Time and Money. A significant number of sales are lost simply because the consumer didn’t have enough knowledge of the product and all of their available options. You can use your advertising to educate the consumer about your service/product’s features and its benefits. Knowledgeable consumers save you time and money by comparison shopping first and often already know what they want reducing your direct selling costs, the costs associated with hiring additional salespeople, and the time spent selling it to them.
8. Invest in your success. Consistent advertising gives you an advantage over competitors who reduce or eliminate their advertising. A survey of more than 3,000 companies found that advertisers who expanded or at least maintained a steady level of advertising over a five-year period saw their sales increase an average of 100%, whereas companies that reduced advertising grew at less than half that rate.
9. Learn from the pros. Copy Success. Simply put, effective advertising works. Successful businesses are usually consistent and aggressive advertisers. A common excuse from small business owners is “The BIG businesses can afford to advertise, but we’re just a small company.” Our response is this – What came first, the chicken or the egg? Sure, some of these big businesses started out with large investment capital, but consider this perspective: Perhaps they were small, gained momentum, and continued to grow because they understood the importance of and utilized their advertising. They out-advertised their competition in order to gain their position, and then have continued to advertise to maintain that position.