1. Awareness = Existence. Little to no advertising means you are generating little to no awareness about who your company is and what you offer. FACT: Buyers are always more aware of the companies with the most aggressive marketing. It doesn’t matter how great your product or service is if nobody knows about it! Basically put, if you don’t advertise, and do it frequently and effectively – you don’t exist.

2. Your image defines you.(TM) Your advertising puts you in a unique position to personally design your own corporate identity and create how the outside world views your company. Your company’s brand relies heavily on your corporate identity and advertising. If designed correctly, you can use your advertising to position your company as a leader in your industry, neutralize negative publicity and PR, and expose your competitors weaknesses while highlighting your strengths.

3. Potential customers are ready to listen. Are you talking? About half of consumers buy an item within one week of deciding to make the purchase, but the actual purchase time is typically unplanned. As an example, say you decide to buy a new refrigerator. For the next week, you are not only willing to listen to advertisements but eager to in order to see what your options are to find the best deal. They will soak in your advertising like a sponge in order to help them decide where to buy.

4. If you’re not First – You’re Last. Simmons Research concluded that consumers believe buying a familiar brand usually guarantees approval while buying unfamiliar brands is risky… Keep in mind also that a large percentage of consumers postpone buying and spend a lot of time comparing prices, quality, and service. For these consumers, you want your advertising to consistently reach them throughout their entire decision-making process. Your goal is to become the First Familiar brand that comes to mind when they are ready to buy.

5. INTENTION is nothing without ACTION. An occasional advertisement may help in terms of generating some awareness but it will do little in terms of creating sales. Potential customers may know who you are, and may intend to use your products/services one day, but that’s not going to keep you in business. Consistent advertisements designed with a call-to-action such as limited-time sales, coupons, and promotional codes that expire give consumers in the “I’ll have to do that one of these days” phase an incentive to act now.

6. Advertising creates traffic, which increases sales. Advertise to drive traffic to your store, website, or any service location. Once your prospective customer is present you can us limited-time promotions and other call-to-action advertising locally to increase impulse and point-of-sale purchases. A National Retail Federation survey found that for every 100 items consumers plan to buy, they make an additional 30 unanticipated purchases!

7. Advertising SAVES you Time and Money. A significant number of sales are lost simply because the consumer didn’t have enough knowledge of the product and all of their available options. You can use your advertising to educate the consumer about your service/product’s features and its benefits. Knowledgeable consumers save you time and money by comparison shopping first and often already know what they want reducing your direct selling costs, the costs associated with hiring additional salespeople, and the time spent selling it to them.

8. Invest in your success. Consistent advertising gives you an advantage over competitors who reduce or eliminate their advertising. A survey of more than 3,000 companies found that advertisers who expanded or at least maintained a steady level of advertising over a five-year period saw their sales increase an average of 100%, whereas companies that reduced advertising grew at less than half that rate.

9. Learn from the pros. Copy Success. Simply put, effective advertising works. Successful businesses are usually consistent and aggressive advertisers. A common excuse from small business owners is “The BIG businesses can afford to advertise, but we’re just a small company.” Our response is this – What came first, the chicken or the egg? Sure, some of these big businesses started out with large investment capital, but consider this perspective: Perhaps they were small, gained momentum, and continued to grow because they understood the importance of and utilized their advertising. They out-advertised their competition in order to gain their position, and then have continued to advertise to maintain that position.

Are you researching home based business opportunities right now but don’t know which one to go with and feel a little confused and overwhelmed now?Trust me I know where you are.I’ve been there before back in 2008 to be exact.That’s when I decided that I no longer wanted to be in a traditional network marketing company that relied on face to face meetings, home parties, and all that stuff.I wanted to build a business online where if I didn’t want to I don’t have to leave the house.I mean it’s called home based business for a reason right?Lol.There were so many different home based business opportunities out there.All of them promised you the world but only a few could follow through with it.And so I am writing you this article so you don’t have to be confused anymore. I’m going to guide you down the right path so you will know what to look out for.Deal?Good, let’s get started .When it comes to looking at home based business opportunities you want to make sure that they have 5 things so it can be as automated as possible.That’s what we are going to discuss right now.Home Based Business Opportunities Success Pillar #1 – High Converting Lead Capture PageThe purpose of this is to start the automated process and provide ultimate leverage. The lead capture page has some wording on it that speaks to why the person is viewing the page at that moment. Then it has a box for them to put in their email address.Your only focus is to get as much traffic or eyeballs or visitors to your lead capture page as possible. The best home based business opportunity has that readily available for you too.Let me ask a question with a very obvious answer. Would you rather send massive traffic to your lead capture page or physically meet people to do a presentation?Which will provide more leverage?Home Based Business Opportunities Success Pillar #2 – High Converting Sales VideoThe purpose of the sales video is to do a presentation for you every single time. Now this is seen after someone puts in their email address on your lead capture page. The high converting sales video does all the selling, explaining, and telling for you.It handles the objections that you would normally get and eliminates all rejection. It works for you 24/7 and never calls in sick. The really good ones do such a great job that they build a level of rapport with the prospect and gets them to buy right away.This is without you having to pick up the phone. How cool is that right?Home Based Business Opportunities Success Pillar #3 – Automatic Follow UpThere is a percentage of people that won’t buy right away. No problem. That’s why you have an automated follow up system with them to stay in contact with your prospect. This is done effortlessly and allows you to now connect with your list on a personal level.I’m not asking you to pick up the phone and call someone every few days to see if they are ready to join you in business. Forget that. Let your automatic follow up process do that for you. Some will buy in a few days, weeks, months, and or in a year.It’s totally up to them. The good part is you are not stressing about it or working harder because this too is automated.Home Based Business Opportunities Success Pillar #4 – Low Price Introductory OfferI first saw how powerful this was back in 2009. At the time I was in a high ticket direct sales company. They had a low price point barrier that allowed those that were somewhat serious to get their foot in the door. That satisfied the itch that they had.The reason this is so brilliant is because it is at a price that everyone can afford. So it really eliminates all the excuses that people have when they are looking at different home based business opportunities but say they can’t afford it.Just remember this, a low price point gets massive amounts of people in the door which is what you want.Home Based Business Opportunities Success Pillar #5 – Higher Backend ProductNow this right here my friend is the ultimate leverage part. This is what I call walk away income. As you saw in part 4 you have a low introductory offer to get them in the door. Once they are in the door you can now introduce them to other products that are of high value that they feel compelled to buy.This is to the point where they just whip out their credit card and buy everything. And listen to me my friend, this is without you having to pick up the phone. So when I say truly automated, it really is.The reason why I call this walk away income is because of the insane amount of the commissions you can earn. One sale can literally replace your monthly income (depending on how much you make). Nice huh?So you see my friend it doesn’t matter how many “home based business opportunities” you are looking at, if they don’t have all 5 pillars that I mentioned then you are going to be working way to hard and earn peanuts.Trust me. I’ve been there too and it’s not a good look.

Working at home tends to be preferred over driving to an office every day. Life circumstances often make it a challenge to arrive and remain at a work site all day long. There is much more to life than work; this is why earning an income from home is so desirable. People who work from home are able to take breaks when they need to in order to fulfill other obligations. Internet home based business ideas are the way of the future.Working from home requires attention to detail and a great deal of discipline. With freedom to pick and choose hours, and no one looking over the worker’s shoulder, comes mandatory maturity and responsibility. Home worker’s are generally not paid an hourly wage. This means pay is based on a project basis. This is why it is very important to make sure ample time is dedicated to online work. If this is not done, lesser pay is received.The Internet reaches every corner of the globe. There are a world of opportunities made available thanks to this technological advancement. People who choose to stay home while earning an income are considered an independent contractor if he or she is not a business owner him or herself. One thing home worker’s need to be sure and take care of are taxes. Taxes are not deducted and are therefore required to be paid at the end of the working year or quarter.After all details have been worked out, it is possible to generate a respectable amount of money from online projects. Home worker’s either team-up with an already established company and work as a freelancer or start their own business where they offer goods or services. Some people who opt to have their own business like to hand-make their items they sale, such as organic candles or jewelry. Ideas are limited only to the creativity of the individual entrepreneur.Computer search engines are an excellent place to find work at home ideas and opportunities. A lot of these offers are strictly computer based. However, there are a few that are a combination of computer usage and hand-written work or service based with only a website advertising the activity. Pet-sitting, child care, and scrapbook making are a few operations that are not solely based on computer work.Avid computer users also have the chance to act as affiliates. Affiliates benefit other businesses while earning a small profit for themselves. Affiliates place links which advertise other businesses on their own websites. When an Internet surfer clicks on one of these links and are taken to the other website, the hope is that the visitor makes a purchase. An affiliate only earns a commission when a sale is made.Being an affiliate is just one of many opportunities available. People who are employed with brick-and-mortar establishments may also have the chance to work at home. More and more companies are letting their employees work at home a few days a week, each and every week. This is a true blessing for people who do not want to start their own business or act as an independent contractor.Internet home based business ideas can lead to a substantial income from home. This does not happen overnight, however. A lot of time and energy must be dedicated to working online. Success is possible when a sincere effort is made.