Home Based Businesses – How to Find the Legitimate

The economic recession has put a lot of individuals in a position of having to work from home to make ends meet. The result is the opportunities of earning money while running your home based business. The flipside is a staggering number of individuals who are falling prey to scams. If you are trying to find out if a home based business opportunity is illegitimate, then these simple guidelines will be of help to you.On no account should you pay to apply for a job, never reveal your social security number to anyone or banking details and be cautious about giving out personal information as well. Below are some few things to be on the lookout for when it comes to starting a home business. If you think a home based business opportunity might be a scam, then it probably is, just like the popular adage “If it looks like a duck and quacks like a duck”.Over the year’s medical billing, craft assembly, envelope stuffing as well as email processing have been identified as the most prevalent. They often request you send money upfront. At the end, you will be out of your money or you will become a pawn in a pyramid scheme where the only way to recover your cash back is to con your colleagues into making the same mistake you did.So you believe you might have discovered a legitimate home based business opportunity? You still have to ask some questions. How long does it require for you to receive your earnings? How are you going to be paid? What is the return policy on products that doesn’t sell? How long have the business been in existence? Feel free and ask all the necessary questions. That could be the difference between you earning money and not giving your hard earn money to scammers.The potential of starting a home business is huge; you just have to carry out your research carefully. Scammers are lurking around corner. Knowing what to look for and what questions to ask can save you from being scammed and earning money quick too.

Willow House Review – Is Willow House A Legitimate Home Based Business?

In this Willow House review, I will be taking a closer look at this company to provide you with the information that you will need to make your home based business decision. Who is this company? What is it exactly that they offer? Is Willow House the best business choice for me and my family? These are the questions that I intend to help answer for you in my Willow House review.Willow House is a company that offers products related to home decoration, entertaining guests, and organizational solutions, allowing you to come home to an appealing, fresh, and organized home after your long day. They also offer seasonal products to give your home that holiday look and appeal. They feature a full product catalog with a multitude of stylish products that will give your home the makeover that you desire.Willow House offers their products through a large network of Design Consultants, representing the multi-level marketing (MLM) business opportunity that they are becoming well-known for. Design Consultants are given the ability to set their own schedule, build their business on a part-time or full-time basis, and ultimately decide for themselves how much money they desire to bring home.The cost to become a Design Consultant will be a cost of $199. For this price, you will receive 18 products with a retail value of more than $550. Willow House will buy your first tank of gas each month, giving you savings of $50.When I conduct my research for my company reviews, I strive to provide as much information as possible pertaining to a company’s compensation plan. Willow House, however, does not offer this information to the public. You will need to contact a Design Consultant directly to learn more about how their compensation plan will benefit you.Willow House is a multi-level marketing business that utilizes traditional methods involved in network marketing. Meaning, you will be encouraged to contact family, friends, neighbors, and close associates to build your business. Your mission will be to contact your warm market to encourage them to host a party of their own, and invite their family and friends to attend.Hostesses are incentivized to open their home for these parties, as they will receive free products and deep discounts that are based upon the amount of sales that you achieve in their home. At this party, you as the Design Consultant will showcase the products, and accept orders. You will schedule your next home party with any willing future hostesses, and recruit new Consultants to join your business. The training that you will receive from Willow House will be limited to these practices.In my opinion, Willow House is a legitimate company that offers a wide selection of products in a fun party atmosphere. However, when making your business decision, it will be important to take into consideration the challenges of encouraging your loved ones to host parties, purchase products, and join your Willow House business.For someone who has the expertise to market this business outside of their small network of family and friends, they can do really well. With that being said, Willow House is a solid opportunity to partner with if you have a strong desire to build this business, and have a passion for the products that they offer their customers.As always, I wish you the best of luck in your search for a home based business for you and your family.

Countless Numbers Of Internet Home Based Business Ideas Are Legitimate

Working at home tends to be preferred over driving to an office every day. Life circumstances often make it a challenge to arrive and remain at a work site all day long. There is much more to life than work; this is why earning an income from home is so desirable. People who work from home are able to take breaks when they need to in order to fulfill other obligations. Internet home based business ideas are the way of the future.Working from home requires attention to detail and a great deal of discipline. With freedom to pick and choose hours, and no one looking over the worker’s shoulder, comes mandatory maturity and responsibility. Home worker’s are generally not paid an hourly wage. This means pay is based on a project basis. This is why it is very important to make sure ample time is dedicated to online work. If this is not done, lesser pay is received.The Internet reaches every corner of the globe. There are a world of opportunities made available thanks to this technological advancement. People who choose to stay home while earning an income are considered an independent contractor if he or she is not a business owner him or herself. One thing home worker’s need to be sure and take care of are taxes. Taxes are not deducted and are therefore required to be paid at the end of the working year or quarter.After all details have been worked out, it is possible to generate a respectable amount of money from online projects. Home worker’s either team-up with an already established company and work as a freelancer or start their own business where they offer goods or services. Some people who opt to have their own business like to hand-make their items they sale, such as organic candles or jewelry. Ideas are limited only to the creativity of the individual entrepreneur.Computer search engines are an excellent place to find work at home ideas and opportunities. A lot of these offers are strictly computer based. However, there are a few that are a combination of computer usage and hand-written work or service based with only a website advertising the activity. Pet-sitting, child care, and scrapbook making are a few operations that are not solely based on computer work.Avid computer users also have the chance to act as affiliates. Affiliates benefit other businesses while earning a small profit for themselves. Affiliates place links which advertise other businesses on their own websites. When an Internet surfer clicks on one of these links and are taken to the other website, the hope is that the visitor makes a purchase. An affiliate only earns a commission when a sale is made.Being an affiliate is just one of many opportunities available. People who are employed with brick-and-mortar establishments may also have the chance to work at home. More and more companies are letting their employees work at home a few days a week, each and every week. This is a true blessing for people who do not want to start their own business or act as an independent contractor.Internet home based business ideas can lead to a substantial income from home. This does not happen overnight, however. A lot of time and energy must be dedicated to working online. Success is possible when a sincere effort is made.

5 Pillars To Success That All Home Based Business Opportunities Must Have But Don’t

Are you researching home based business opportunities right now but don’t know which one to go with and feel a little confused and overwhelmed now?Trust me I know where you are.I’ve been there before back in 2008 to be exact.That’s when I decided that I no longer wanted to be in a traditional network marketing company that relied on face to face meetings, home parties, and all that stuff.I wanted to build a business online where if I didn’t want to I don’t have to leave the house.I mean it’s called home based business for a reason right?Lol.There were so many different home based business opportunities out there.All of them promised you the world but only a few could follow through with it.And so I am writing you this article so you don’t have to be confused anymore. I’m going to guide you down the right path so you will know what to look out for.Deal?Good, let’s get started .When it comes to looking at home based business opportunities you want to make sure that they have 5 things so it can be as automated as possible.That’s what we are going to discuss right now.Home Based Business Opportunities Success Pillar #1 – High Converting Lead Capture PageThe purpose of this is to start the automated process and provide ultimate leverage. The lead capture page has some wording on it that speaks to why the person is viewing the page at that moment. Then it has a box for them to put in their email address.Your only focus is to get as much traffic or eyeballs or visitors to your lead capture page as possible. The best home based business opportunity has that readily available for you too.Let me ask a question with a very obvious answer. Would you rather send massive traffic to your lead capture page or physically meet people to do a presentation?Which will provide more leverage?Home Based Business Opportunities Success Pillar #2 – High Converting Sales VideoThe purpose of the sales video is to do a presentation for you every single time. Now this is seen after someone puts in their email address on your lead capture page. The high converting sales video does all the selling, explaining, and telling for you.It handles the objections that you would normally get and eliminates all rejection. It works for you 24/7 and never calls in sick. The really good ones do such a great job that they build a level of rapport with the prospect and gets them to buy right away.This is without you having to pick up the phone. How cool is that right?Home Based Business Opportunities Success Pillar #3 – Automatic Follow UpThere is a percentage of people that won’t buy right away. No problem. That’s why you have an automated follow up system with them to stay in contact with your prospect. This is done effortlessly and allows you to now connect with your list on a personal level.I’m not asking you to pick up the phone and call someone every few days to see if they are ready to join you in business. Forget that. Let your automatic follow up process do that for you. Some will buy in a few days, weeks, months, and or in a year.It’s totally up to them. The good part is you are not stressing about it or working harder because this too is automated.Home Based Business Opportunities Success Pillar #4 – Low Price Introductory OfferI first saw how powerful this was back in 2009. At the time I was in a high ticket direct sales company. They had a low price point barrier that allowed those that were somewhat serious to get their foot in the door. That satisfied the itch that they had.The reason this is so brilliant is because it is at a price that everyone can afford. So it really eliminates all the excuses that people have when they are looking at different home based business opportunities but say they can’t afford it.Just remember this, a low price point gets massive amounts of people in the door which is what you want.Home Based Business Opportunities Success Pillar #5 – Higher Backend ProductNow this right here my friend is the ultimate leverage part. This is what I call walk away income. As you saw in part 4 you have a low introductory offer to get them in the door. Once they are in the door you can now introduce them to other products that are of high value that they feel compelled to buy.This is to the point where they just whip out their credit card and buy everything. And listen to me my friend, this is without you having to pick up the phone. So when I say truly automated, it really is.The reason why I call this walk away income is because of the insane amount of the commissions you can earn. One sale can literally replace your monthly income (depending on how much you make). Nice huh?So you see my friend it doesn’t matter how many “home based business opportunities” you are looking at, if they don’t have all 5 pillars that I mentioned then you are going to be working way to hard and earn peanuts.Trust me. I’ve been there too and it’s not a good look.

Business Ethics – Why Are They Important in Small Business?

Rarely is there the individual who does not encounter an ethical or moral dilemma at some point in his or her business life. Whether that individual is the owner of a multinational corporation, a small business entrepreneur, or a new or established employee, everyone is likely to have to face such an instance eventually. Much like a personal ethical dilemma, an individual is faced with making a decision based on how it will affect not only himself, but on how it will effect the organization as a whole. One of the major problems when dealing with an ethical dilemma in business is that individuals are often swayed by business profits and the legality of a decision.The Institute of Business Ethics, whose slogan is “doing business ethically makes for better business”, describes the term business ethics as such.Business ethics is the application of ethical values to business behaviour. It applies to any and all aspects of business conduct, from boardroom strategies and how companies treat their suppliers to sales techniques and accounting practices. Ethics goes beyond the legal requirements for a company and is, therefore, discretionary. Business ethics applies to the conduct of individuals and to the conduct of the organisation as a whole. It is about how a company does its business, how it behaves intrinsically.As clear as this definition is, it is certainly open to interpretation. Therefore it must be understood that the application of business ethics to any situation is entirely subjective.One can also understand business ethics, and ethics of any kind, as applying a sense of fairness to a situation. Even with a sense of clarity applied to the use of business ethics, reaching a just and moral decision can be a complex process for most individuals. The subject of business ethics has been a source of great debate in recent years as the heads of major (and minor) corporations are revealed as less than ethical characters both in the way they do business and in their personal conduct. However, it may be said that any individual who does not practice business ethics cannot be personally ethical even though the reverse may not also be true. Ethics in generally has a long history of applications. Centuries ago a man’s ethical practices defined who he was as an individual. However, as populations grew, the necessity for incorporating the best business practices into a company became somehow less important because there was always another customer around the corner and the owner of a business was rarely the focus of attention in a community the way he or she may have been in the past. A company’s administration took a seat in the background and hired representatives to deal with any fallout. Ethics rely on several factors, one of the most important of which is culture. Again, like the business person of the past, a culture’s ethics practices will largely depend upon the value that is placed on them. Business ethics have the unappealing conflict of often being contrary to what is legal. Often what is “right” is not necessarily what is legal, and a business must consider this conflict when making ethical judgments. Although there are many in the business world who believe that a business has no room for ethics if it is to function competitively, the numbers of corporate whistleblowers indicate that there is still room for ethics in business.Western societies place a great deal of emphasis on success. However, in business, there are often conflicts between ethical behavior and business success. This disparity is often multiplied for the small business owner. To compete with larger businesses, it may be tempting to abandon ethics just to make an adequate profit. Additionally, the small business person is relatively autonomous in his or her decision making; he or she does not have to answer to a large employee base or a corporate governing board. It is also interesting to note that the small business leader often has his or her decisions impact a greater number of individuals than does the employee of the small business. For instance, a small business owner may have his or her decision affect his or her customer base as well as his or her employee base. The employee will likely find that his or her decision will only directly impact his or her immediate circle of coworkers. However, the pressure to succeed is both an internal and an external pressure and often leads individuals to make ethical decisions that are based more on those pressures than their own moral judgment. As consumers grow wary of those that they do business with, one must understand that there is just cause for such wariness. The cynical American consumer has learned, often the hard way, that there is little room in business for ethics. In a society where the customer used to be king, the consumer has more often than not experienced several distasteful experiences with business both large and small.Some experts argue that any focus on profitability is bound to test the limits of ethical practices. They assert that to assume that the primary function of a business is to serve its client base in an ethical manner is idealistic and that the nature of a free economy dictates that ethics must take a back seat to increasing profits. Although it is rarely the conscious intent of a business to harm the public interest, reality dictates that the businesses ability to increase profits will determine its success. Publicly owned companies experience extra pressure in this arena. It is difficult to draw investors to a company based on its ethics. Investors are looking for a return on their investment and ethical performance does not equal dollars. There are economists that assert that, in any competitive economy, ethics are impossible to uphold; that a company can legitimately bypass ethics with the excuse that unethical practices are the only way to make a profit.Unlike the larger corporations, the small business leader is in a unique position to shape the ethical practices of his or her business. Small businesses have a smaller employee base to police when applying ethical policies than do larger businesses. It is important to understand that, similar to the ethical dilemmas of the large corporations, although an individual surely knows the difference between the correct ethical decision and the wrong road, the choice to throw ethics to the wind is often made because the unethical choice is more profitable. This may, however, happen much less often in smaller organizations because the individual or individuals who are harmed by the unethical decision and someone is always harmed, is more visible to the small business. Major corporations and their decision making machines are often far removed from the individuals that their immoral and/or unethical decisions effect. This may make the wrong decision much easier to make.The unique position that the small business owner is in regarding the formation of an ethics policy yields a great responsibility. A proactive business leader formulates a statement of organizational values that employees of the company are expected to embrace – at least while performing duties in the service of the company. An organizational ethics policy is an announcement to the employees, the customer base and the community as a whole that the business is prepared to conduct itself and its practices on an ethical level. Such statements invite the respect of all parties involved in doing business with such an entity. However, it is imperative that the small business owner not make the same mistake that larger organizations often do; the ethical policies that a business develops must not be in conflict with the organizational goals. It is unethical in itself to develop an ethical policy that an employee cannot possibly follow and maintain his or her employment. When faced with the decision between an ethical decision and his or her job, an employee will almost always choose the job.Therefore the policy must be in reasonable alignment with the organizational goals of the business. It is equally important, and maybe more so, that the small business leader lead by example. Employees, especially in a smaller organization, are less likely to conduct themselves ethically if they receive implicit permission not to. The end result of such a practice is that the small business owner can be assured that he or she is conducting business in a manner that encourages the trust of his or her customers as well as his or her employees. And since consumers have become very wary of doing business with an entity they feel they cannot trust, the small business can enjoy the profits of a loyal customer base. The small business owner has an advantage over the larger corporations in that it can elicit the trust of the consumer by applying ethical business practices that give the customer the feel of an equal business relationship rather than one where the consumer buys based on need alone. There are many that believe that such practices are capable of drawing business away from the large corporate entities and back into a customer-focused business format.

EDM: A Journey Towards Successful Conversions With Email Marketing

Email marketing has become an integral part of targeting prospective clients and building a bond with them online. In fact, e Marketer reports that 97% of small businesses use email marketing to connect with customers.

Electronic Direct Marketing (E.D.M) envisages the marketer marketing his products & services by sending emails targeted to a specific list of consumers. It is a type of advertisement campaign wherein the marketer targets the desired group of individuals depending on the product being offered in order to maximize the conversions.

Email marketing was initially tagged as spam and too salesy. However, the rising importance of online marketing and advertising has helped annul that perception. Companies these days are investing more in EDM’s and the response rate has also been on a rise like never before.

In the current scenario, EDM has become an integral part of business marketing strategy. Since it can be targeted to desired customer group, majority of small businesses are turning to this form of marketing to get in touch with their customers and offer their products & services to them. An EDM campaign is measurable, this is another major advantage which helps the marketer to understand the minute details of his customer base.

Email marketing can be turned into a success by considering some factors;

• Subject line:

To begin with, one must provide an eye catching and accurate subject line to the mail. Mails with a vague subject line would hardly be read. Certain words like free, buy now, subscribe now etc need to be parted with, if you do not want to find your mail ending up in the recipient’s junk box.

• Content:

It is the most important aspect of any email. If the content of the newsletter is not appealing, the recipient would snap out of it within no time. Good content is niche to keep him glued to the mail.

• Call to Action:

Call to Action is the next step in bridging the gap between the business and the client. It is the action which you want the recipient to perform after going through your email. If the ‘call to action’ process is complex, it will reduce the chances of successful conversions. Hence easy navigation is the key to simplify the process.

Further, the success rate also depends on other endogenous factors like the format of the email. If the format of the newsletter is complex and difficult to navigate, it reduces the possibility of a conversion. Bringing in personal touch by addressing the consumer by name also largely contributes in the success of an EDM. Providing relevant links leading to relevant pages, the timing of the mail being shot, the target audiences for the EDM etc. contribute towards the success of an EDM campaign, and in turn have significant impact on sales.


Email marketing helps you understand what type of consumer is interested in your product, what kind of product interests him. This analysis helps alter the business strategy favorably. Some of the advantages are as follows:

1. Highly targeted:

Direct mailing can be used to target specific set of individuals by developing lists of email ids matching your product segment. It is possible to reach any market segment or buyer profile most appropriate for your business.

2. Measurable:

One of the greatest advantages of EDM is the accuracy with which it can be measured. The marketer can gauge the performance of an EDM campaign precisely by monitoring and analyzing certain metrics like open rate, bounce rate etc, which are explained further in the article.

3. Cost effective:

EDM is much cheaper as compared to conventional means of marketing, and since it can be targeted to desired group of individuals, it helps utilize the budget optimally.

4. Personal Reach:

Mail merging techniques can easily help add a personal touch to the email by addressing the potential customers by name. This has a significant impact on the reader than when addressed in general.

5. Better conversion rates:

The response rate to personalized mails is usually higher than other mediums of marketing. With the response rate being high it leads to better and quicker conversions. Not only is direct mailing cost effective but it also yields a high conversion rate.


Unsolicited mails:

One of the main drawbacks of e-mail marketing is that some companies use it to send unsolicited bulk email known as spam. Since the volume of spam is huge, it sometimes leads the recipient to ignore a genuine mail from spam. Though email providers are doing their best to prevent spam, it is sometimes difficult to distinguish between a genuine mail and a spam.

Hoax Email ids & delivery problems:

An EDM campaign will be ineffective if the opt in email ids are not genuine. Delivery is another major issue causing hindrance. According to a report, only 56% of mails get delivered in the US. To prevent this, dead weight mail ids must be cleared frequently.

Spam Filters:

Spam filters installed by email providers in order to avoid spam messages also act as an obstacle to legitimate email marketers.

Now to understand the exact impact of EDM on the conversions, branding & advertisement; tracking and analysis of every campaign needs to be done. Certain metrics listed below need to be regularly monitored to gauge the performance.

• Firstly, in order to know how many people have actually opened the mail, one must take a look at the open rate. Open rate gives you the percentage of people opening the mail.

• Secondly, you need to monitor call-to-action, ie the percentage of people responding to your call-to-action, to obtain the conversion rate.

• Further you also need to keep a check on the bounce rate, which provides a list of emails that fail to get delivered. Such dead weight mail addresses need to be cleared frequently in order to ensure an effective EDM campaign.

Top Reasons To Advertise – Top 9 Reasons You Should Advertise

1. Awareness = Existence. Little to no advertising means you are generating little to no awareness about who your company is and what you offer. FACT: Buyers are always more aware of the companies with the most aggressive marketing. It doesn’t matter how great your product or service is if nobody knows about it! Basically put, if you don’t advertise, and do it frequently and effectively – you don’t exist.

2. Your image defines you.(TM) Your advertising puts you in a unique position to personally design your own corporate identity and create how the outside world views your company. Your company’s brand relies heavily on your corporate identity and advertising. If designed correctly, you can use your advertising to position your company as a leader in your industry, neutralize negative publicity and PR, and expose your competitors weaknesses while highlighting your strengths.

3. Potential customers are ready to listen. Are you talking? About half of consumers buy an item within one week of deciding to make the purchase, but the actual purchase time is typically unplanned. As an example, say you decide to buy a new refrigerator. For the next week, you are not only willing to listen to advertisements but eager to in order to see what your options are to find the best deal. They will soak in your advertising like a sponge in order to help them decide where to buy.

4. If you’re not First – You’re Last. Simmons Research concluded that consumers believe buying a familiar brand usually guarantees approval while buying unfamiliar brands is risky… Keep in mind also that a large percentage of consumers postpone buying and spend a lot of time comparing prices, quality, and service. For these consumers, you want your advertising to consistently reach them throughout their entire decision-making process. Your goal is to become the First Familiar brand that comes to mind when they are ready to buy.

5. INTENTION is nothing without ACTION. An occasional advertisement may help in terms of generating some awareness but it will do little in terms of creating sales. Potential customers may know who you are, and may intend to use your products/services one day, but that’s not going to keep you in business. Consistent advertisements designed with a call-to-action such as limited-time sales, coupons, and promotional codes that expire give consumers in the “I’ll have to do that one of these days” phase an incentive to act now.

6. Advertising creates traffic, which increases sales. Advertise to drive traffic to your store, website, or any service location. Once your prospective customer is present you can us limited-time promotions and other call-to-action advertising locally to increase impulse and point-of-sale purchases. A National Retail Federation survey found that for every 100 items consumers plan to buy, they make an additional 30 unanticipated purchases!

7. Advertising SAVES you Time and Money. A significant number of sales are lost simply because the consumer didn’t have enough knowledge of the product and all of their available options. You can use your advertising to educate the consumer about your service/product’s features and its benefits. Knowledgeable consumers save you time and money by comparison shopping first and often already know what they want reducing your direct selling costs, the costs associated with hiring additional salespeople, and the time spent selling it to them.

8. Invest in your success. Consistent advertising gives you an advantage over competitors who reduce or eliminate their advertising. A survey of more than 3,000 companies found that advertisers who expanded or at least maintained a steady level of advertising over a five-year period saw their sales increase an average of 100%, whereas companies that reduced advertising grew at less than half that rate.

9. Learn from the pros. Copy Success. Simply put, effective advertising works. Successful businesses are usually consistent and aggressive advertisers. A common excuse from small business owners is “The BIG businesses can afford to advertise, but we’re just a small company.” Our response is this – What came first, the chicken or the egg? Sure, some of these big businesses started out with large investment capital, but consider this perspective: Perhaps they were small, gained momentum, and continued to grow because they understood the importance of and utilized their advertising. They out-advertised their competition in order to gain their position, and then have continued to advertise to maintain that position.

The Finer Points of Internet Auctions


Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.


The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.


Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.


Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.


New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.

How to Find Great Live Auctions for Resale Items

Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.

I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.

Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.

There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.

There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.

Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.

There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.

Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?

Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.

Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.

A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.

Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.

When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.

When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.

Hiring An Auction Company

Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.


We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.

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